Herndon Properties, LLC

Developing the next generation of American businesses

Herndon Properties, LLC is a business development company serving a broad section of the market. We invest in ideas that have the potential to disrupt or transform their industries, with the goal of being the first to market. Building a brand that becomes synonymous with the product or service relies on rapid and efficient execution coupled with the ability to scale exponentially once traction is gained in the field.

The examples of this from the last 30 years are numerous and impressive. You don't do an Internet search, you Google something. Shopping online? That's Amazon. Social media? Facebook. Ride sharing? Uber. In each of these cases there are competitors who have approximately equal technological capabilities, but they are far, far behind in market share and revenues because they were either second to market or couldn't scale as efficiently as their competition. In the modern marketplace, a huge customer base is the determiner of market value- even in the absence of profits.

Another truth of the modern business landscape is that brands are more powerful than ever. As traditional retail outlet disappear, consumers are no longer able to browse the aisles and see what product they fancy. In the digital world, consumers go to online retailer sites and search by specific product, which means they need to know about your brand well in advance. Herndon Properties seeks to build brands in this brave new world of influencers and social media. There is still plenty of room for traditional marketing techniques, but in the digital age the company that does more will be the ultimate winner.